Marketing matters most when what you’re sharing helps people feel seen, understood, and connected to something bigger than the next milestone or ribbon-cutting.
That’s exactly what TEXO’s “Cut Through The Noise Award” was created to recognize: the companies that set the gold standard for marketing in our industry. Not for being the loudest, but for using powerful storytelling, anchored in real purpose, to move the industry forward. This year, we won that award for our mental health advocacy, and that means more to us than we can say. These stories and messages are important to our industry, our jobsites, and the people who show up every day to build, because mental health affects us all.
Having TEXO The Construction Association honor this work tells us the way we’re contributing to this conversation is having an impact. If you’d like to see some of what the judges reviewed, we’re sharing one of our video below, along with our 2025 Mental Health Resource Guide.
Thanks to our Skiles Group team members who joined the evening.
